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Switchover
to digital television has started.
At the end of last year 25,000 households in the Cumbrian
town of Whitehaven and the surrounding area had their analogue
television signal switched off for good, so becoming the first
area to switch to digital only. The next will be for viewers
served by the Selkirk transmitter group in the Border television
region, which will go fully digital from November this year.
It will be followed by 14 switch-overs affecting 4.6m households
during 2009, with the rest of the UK switching to digital
television by the end of 2012.
Whereas many individual houses are now prepared for the change,
flats are usually dependent on a communal television system
and so reliant on the landlord or managing agent to ensure
they are digital ready. Unless adequate provision is made
ahead of switchover, residents may be at risk of being faced
with blank screens when the analogue signal is switched off.
Research conducted by Digital UK and Ofcom showed that while
90 per cent of people are now generally aware of the switchover,
of people living in flats, only 60 per cent understand what
they need to do to be ready. Flats also have the lowest figures
for main set conversions, some 10 per cent behind the national
average.
Recognising this knowledge gap, Sky has set up a dedicated
team of experts to offer free advice on preparing flats for
switchover. Residents and landlords can visit www.sky.com/communaltelevision
or call 08442 410331.
Sky is one of the leading commercial specialists for switchover
in the UK, particularly in the flatted sector, and is working
closely with Digital UK in making preparations for switchover.
Digital UK is the independent, non-profit organisation leading
the process of digital television switchover in the UK. It
estimates that 20 per cent of UK households receive their
television signal through a communal television system and
that overall there are still an estimated 40m television sets
that will need adapting or upgrading to digital.
Sky
recognises the challenges digital switchover creates for housing
professionals. Whether looking to upgrade or replace an existing
system and whatever the size or style of the block, Sky can
create bespoke communal solutions to suit all budgets. One
dish serves the whole block meaning there is no need for individual
minidishes and Sky can help take down any existing ones.
Talking about the support available,
‘We know sorting out the television system is just
one of many responsibilities faced by landlords and property
managers’, said Pascal Wharton, head of Sky Communal
Solutions. ‘That is why we’ve set up a dedicated
website and team of experts who can advise on digital switchover
and go through what systems are available. We have local specialists
who know your area and are familiar with the buildings.
‘We will help as little or as much as you need, whether
you want us to project manage a complete installation or carry
out specific activities such as consulting residents or providing
details of approved installers in your area. We will work
with you to put together a plan of action that makes the whole
switchover process as simple, hassle-free and cost effective
as possible’.
Case study – Blackhall Croft
Blackhall Croft is a modern five storey, 58 flat retirement
development situated near the centre of the popular Lake District
tourist town of Kendall. Opened in 2001, it offers private
residents comfortable, well equipped accommodation a short
walk away from the town’s main amenities.
The challenge
Sky approved installer, ABCA Systems was brought in to provide
a television system that would ensure all apartments were
digital switchover ready and have access to Sky services at
a competitive price.
Added to this was the requirement of the managing agent,
Peverell Management Services, for invisible wiring throughout
the block. The development was too tall for safe installation
of external wiring meaning cables had to be hidden inside
the building.
The solution
ABCA Systems found that although the existing installation
was generally in good working order, installing Sky’s
Shared Dish in conjunction with a terrestrial system would
ensure that all flats were ready for digital switchover and
allow those residents that wanted it to choose Sky.
A new dish was discretely positioned on the roof of the building
and existing wiring routes and false ceilings were used to
hide cabling and equipment inside the block making it virtually
invisible to residents. In fact the only visible difference
of the new system is the slightly different face plates of
the connection sockets within the flat.
The entire system was installed in three days.
The result
Residents of Blackhall Croft now have a television system
that is completely ready for digital switchover and also offers
the full range of Sky services including Sky+ and Sky+ HD
for those that want it.
Describing the process, ABCA Systems Sky Manager Chris
Scott said: “Despite the challenging requirements of
an invisible install in this large block, the installation
was completed on time, with minimal disruption and to the
satisfaction of residents and the House Manager.”
Blackhall resident and Sky subscriber Beryl Dinsdale
said: “I find my Sky system very easy to use and enjoy
the extra channels, especially the arts and craft one. The
installation was very straightforward and carried out quickly.”
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